Library experience
Users wanted more comfortable spaces, coffee machines or a café, outdoor reading areas and better working spaces with meeting rooms and quiet areas.
We're refreshing our Libraries, Arts and Culture Strategy.
The strategy will set the direction for the next four years, guiding Council’s efforts to partner with and support our community to promote, support and grow arts, culture and libraries in Bayside.
From 4 April to 1 May 2022 we invited the community to provide feedback to help us develop the priorities and key themes for the draft strategy.
We wanted to understand what our community thinks of our current library programming and ensure its meeting the needs of the community though being accessible when the community needs it. We also wanted to hear the areas Council’s arts and culture activities could have greater impact and if there's anything we can do more of to support our arts and cultural sector.
Gathering insights
Who we spoke to
We hit 41,000 households via articles in Let's Talk Bayside
We heard from 920 community members
Including Have Your Say survey, Victorian Public Library Survey and pop-up events at the Bayside Farmers MarketWe reached 36,800 people online
Via Facebook and News Corp digital advertisingWe sent 57,000
Via the Friendly Librarian, Have Your Say email lists and This Week in Bayside e-newsletter
The project was shared on Bayside's Have Your Say page, flyer handouts were distributed at libraries, the Gallery and Bayside City Council Corporate Centre and promotional signs were installed at prominent locations including playgrounds and in activity centres. The consultation was also shared in E-News letters including Bayside's The Week In Bayside and the Friendly Librarian and on social media channels. We also advertised the project via News Corp digital advertising channels.
Face-to-face activities were held at Bayside Farmers Market.
Consultation activities for this project involved:
- An online survey that asked questions to gather community ideas on what we should focus on to promote, support and grow arts, culture and libraries
- Utlising data collected via the Victorian public library survey to understand more about the people who currently use the the library and what they would like to see more of
- Workshops with the Arts Advisory Committee
- One-on-one conversations with key stakeholders
- Meeting and discussions with local community groups in Bayside including the Bayside Healthy Aging Reference Group, Reconciliation Advisory Committee, FReeZA and Bayside Disability Access and Inclusion Committee
Here's what we heard...
Key insights
Library user demographic captured:
82% of people that visit the library go by themselves
Bayside libraries attract older age groups with 75% of library users aged 50 and over
90% of library users speak English as a first language and do not speak a second language at home
The majority of visitors to the library are not employed full-time with 47% of library users being retired
Most library-goers visit the library at least every 2-4 weeks with 19% attending more than once a week
When asked what one improvement to the library could be, most users identified:
-
-
Larger collections
There was a call for larger collections across all libraries as well as the provision of multiple copies of popular books and access to university research collections.
-
Open longer
Users wanted the library to be open later during the week to allow full time workers access. There was also a call to hold events in the evenings for adults.
-
Community hub
There was a call for more events, displays and workshops that bring people together as well as connect library users to external resources and opportunities.
-
Better advertising
Many users felt that the libraries need to better communicate their events and services. This would increase uptake and attract more people to the library.
Overall library users reported very high levels of satisfaction with the library service
• 89% of users felt that the library welcomes people from all walks of life
• Over half of the users felt that the library was very important to them personally and to their community
• Users felt that libraries provided value to their community by providing access to knowledge and learning opportunities,
being a welcoming and safe space, creating events where people can connect socially and connecting community
members to other resources and services
Themes
Libraries
Promote libraries as community hubs
Create comfortable, inviting and engaging spaces
Connect with the community beyond the library doors
Provide new services and reach new audiences via partnerships
Arts and Culture
Support local talent by way of opportunities; platforming; skill-building and exposure
Raise awareness for local arts and culture activity
Provide connection and partnership opportunities between local creative industry sector partners, community groups and cross-sector organisations.
Ensure that the sector receives recognition for the impact it creates and this recognition is supported by resources
Collaborate with and enabling community to lead and run arts and culture initiatives
Activate public community spaces for arts and culture
What's next?
After collecting community feedback, we now have a better ideas of what you and your family want to see, hear and experience in Bayside. We are now incorporating the feedback into the draft strategy document and will be collaborating with Bayside's Arts Advisory Committee and Council Staff to ensure the document is in line with their aspirations.
In July we will present the draft strategy to Council and again will be collecting community feedback on the document.
We anticipate community consultation will take place in July - August 2022 before the final strategy is presented to Council in October 2022.
The final strategy will include action plans for Libraries and for Arts and Culture. The actions will include high level strategic activities that will be taken to Council to achieve the goals and objectives set out in Bayside's Libraries, Arts and Culture Strategy.
Progress against the action plans will be monitored, with annual reports made to Council and the community on their achievement as per legislative requirements.
