Project objective

To evaluate the effectiveness of Council’s Let’s Talk Bayside magazine in keeping the community informed on how Council is contributing to the liveability of Bayside and identify potential improvements/opportunities.

Project impacts

  • Environmental impact of producing print publications
  • Potential improved/reduced access to information about Council programs, decisions, events, projects
  • Financial cost of production of magazine – currently every 2 months
  • Resourcing support for production of magazine

What information do we need from the community?

Feedback on Council’s Let’s Talk Bayside, how effective it is in keeping them informed and any potential improvements.

What can the community influence?

  • Frequency of publication of the magazine
  • Article mix of the magazine
  • Distribution method of the magazine
  • Length of the magazine

What can’t the community influence?

  • Council’s use of print media to reach community members who do not access electronic or online methods of communication
  • Coverage of Council decisions, programs, events and services
  • Production and design of the magazine

Stakeholders and community

This stakeholder assessment is a generalised understanding of sections of the community that have a connection to the project or matter. This information is used to understand the types of tools and techniques that will achieve the strongest and most effective outcomes for engagement and communication.

Stakeholder / community

Impact

Interest

Influence

Bayside residents

L

L

Consult

Councillors

L

L

Involve

Community groups

L

L

Consult

Bayside businesses

L

L

Consult


Selected tools and techniques

The tools and techniques selected for this project are informed by the project content, stakeholders and type of feedback sought. The impact of COVID-19 restricts our ability for face-to-face communication, as well as slower distribution of printed mail.

Key tools for communicating the project

  • Let’s Talk Bayside magazine
  • Have Your Say website
  • Council website news
  • This Week in Bayside enewsletter
  • Council’s Facebook page

Key methods for gathering feedback

  • Printed survey in Let’s Talk Bayside magazine
  • Online survey on Have Your Say

Project timelines

  • 16 February – 3 April 2022: survey is open
  • May 2022: evaluate results
  • June - July 2022: develop recommendations
  • August/September 2022: implement change to magazine

Decision-making process

Council’s Communications and Engagement department will consider feedback gathered from the community to implement possible improvements to the magazine to better meet community needs and interests.

More information

Sally Morgan

External Communications and Media Coordinator

9599 4385

smorgan@bayside.vic.gov.au


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