Project objective

Bayside’s activity centres are key for commercial activity and employment within the municipality. Their continued growth and prosperity remain a priority for Council. Council wishes to ensure that Bayside activity centres are dynamic and distinctive places that meet the needs of place users – whether they be business owners, property owners, shoppers and visitors, residents, and tourists.

Each centre has its own unique identity, history and heritage providing a focal point for social connection and retail activity. The objective of the community engagement program is to define suitable placemaking initiatives for each location and develop a prioritised Action Plan as part of the five-year Economic Development, Tourism and Placemaking Strategy (EDTPS). Community consultation on preferred Placemaking activations and interventions was included in the Phase 1 community consultation for the draft EDTPS in April 2023.

The action plan will determine and prioritise placemaking initiatives for the next five years in:

  1. Bay Street, Brighton
  2. Church Street, Brighton
  3. Hampton Street, Hampton
  4. Sandringham Village, Sandringham
  5. Beaumaris Concourse, Beaumaris
  6. Martin Street, Gardenvale
  7. Black Rock Village, Black Rock

The four-week community engagement campaign, between 31 October – 27 November 2023, is designed to be specific to individual activity centres. We’ll gather ideas and feedback, and seek to understand:

  • Community insight into their personal connection to the activity centre(s) they use and frequent
  • The current economic, social, and cultural functioning of each centre
  • The types and location of placemaking initiatives contributors would like to experience in major activity centres throughout the municipality
  • Community opinion about Bayside streetscapes, shopping strips and village-life.

We’ll capture and analyse community sentiment from the engagement program, and appropriately include ideas and feedback to draft the Placemaking Action Plan. The plan will also align with the Bayside 2050 Community Vision, the Innovate Reconciliation Action Plan 2022-24, the Municipal Public Health and Wellbeing Plan 2021 – 25, the Bayside City Council Plan 2021-25, Bayside Arts, Culture and Libraries Strategy 2023–2027, Graffiti Management Plan and other related Council plans and strategies.

We’ll share the action plan in the Phase 2 draft Economic Development, Tourism and Placemaking Strategy community engagement campaign early-mid 2024.

Project impacts

The Placemaking Action Plan will inform the development of the placemaking component of the Economic Development, Tourism and Placemaking Strategy (EDTPS). The community consultation will help to establish a unique identity for each of the seven activity centres. We’ll analyse feedback and ideas to inform placemaking activations and small-scale capital projects in the action plan.

What information do we need from the community?

The four-week community engagement period will gather ideas and feedback about the identity for each activity centre. Participant contributions will be collated via online and face-to-face surveys at the seven activity centres. Feedback collected will help inform the action plan.

Community engagement will seek to understand:

  • How do the community currently use and perceive the activity centre
  • Where the community would most like to experience placemaking installations
  • What placemaking features are valued and what can be improved
  • What placemaking elements are considered essential and what is not valued
  • What unique or local characteristics need to be maintained or emphasised
  • What local history is, or can be featured and commemorated
  • How do the community perceive the look and feel of the location
  • What are the community aspirations for the location

What can the community influence?

  • The future look and feel of the seven featured activity centres
  • The identification of renewed or new placemaking infrastructure
  • Council’s understanding of community aspirations for activity centres and action plan initiatives
  • Issues in relation to improving access and egress from the activity centre
  • Input into the drafting of the Placemaking Action Plan

What can’t the community influence?

  • The term of relevancy attributed to the action plan
  • The types of businesses that are in the shopping precincts
  • Pre-existing approved development plans for commercial and/or residential development
  • Existing planning controls

Stakeholders and community

This stakeholder assessment is a generalised understanding of sections of the community that have a connection to the project or matter. This information is used to understand the types of tools and techniques that will achieve the strongest and most effective outcomes for engagement and communication.

Impact: What level of change the stakeholder/ community segment may experience as a result of the project/ matter.

Interest: What level of interest has been expressed or is anticipated

Influence: Reference to the IAP2 Spectrum

Stakeholder / community




Local residents




Local traders/ Traders Associations




Bayside Business Network and Bayside Tourism Network




Bayside advisory and representative committees:

  • Disability Access and Inclusion Advisory Committee
  • Youth Ambassador Committee
  • Bayside Arts Committee
  • Bayside Healthy Ageing Reference Group




Users of the Activity Centres




Visitors to Bayside




Selected tools and techniques

The tools and techniques selected for this project are informed by the project content, stakeholders and type of feedback sought.

Key tools for communicating the project

  • Project page on Have Your Say engagement platform
  • Direct email to relevant Have Your Say members
  • Signage at the seven activity centres
  • Direct e-mail to stakeholders and Traders’ Associations
  • Council website (news story)
  • This Week in Bayside (Council e-newsletter)
  • In the Loop (Council staff e-newsletter)
  • Social media
  • Face to Face intercept survey

Key methods for gathering feedback

  • Survey on Have Your Say project page
  • Face-to-face intercept survey/ engagement:
    • Bay Street, Brighton
    • Church Street, Brighton
    • Hampton Street, Hampton
    • Sandringham Village, Sandringham
    • Corner of South Road and Nepean Highway, Hampton East
    • Martin Street, Gardenvale
    • Black Rock Village, Black Rock
  • Email, post, or phone submissions
  • Opportunity to book a meeting with the Project Manager to discuss the project
  • Printed materials, as required

Project timelines

Place Audits

September 2023

Community engagement – ideas and priorities (Phase 1)

31 October – 27 November 2023

Collate and consider feedback

December 2023 – January 2024

Draft action plan

February 2024

Councillor review of draft

Draft Placemaking Action Plan presented as part of draft EDTPS - April 2024 (anticipated)

Community engagement on draft Strategy (Phase 2)

Placemaking Action Plan presented as part of draft Economic, Tourism and Placemaking strategy - May 2024 (anticipated)

Strategy adopted

Council is anticipated to adopt the Placemaking Action Plan as part of the EDTPS - June 2024

Decision-making process

The community will be engaged over a four-week consultation campaign about the existing and aspirational placemaking installations at each of the seven activity centres. Feedback from the consultation will be considered to inform the Placemaking Action Plan. It is expected that Council will consider the Placemaking Action Plan, incorporated in the five-year Economic Development, Tourism and Placemaking Strategy, for adoption before the end of the 2023/24 financial year.

The agenda for this meeting will be published a week before the meeting date. Interested community members can make a submission or request to speak in relation to this project at the meeting.

Please select the +Subscribe button at the top of the page to receive updates about this project, including when it will be considered by Council, and any further opportunities to participate in this project.

More information:

Sally McLennan

Place Maker