Council developed the draft 2013 Tourism Strategy to continue progress in developing local tourism and to outline a framework to manage the visitor experience in Bayside. Council’s strategic objective is to balance further tourism sector growth and innovation with preserving the character, environment and amenity of Bayside.
At the September 2013 Council Meeting, Council noted the community and stakeholder feedback received to the draft Tourism Strategy; and adopted the Bayside Tourism Strategy (2013). The adopted Tourism Strategy is available here
Tourism strategy discussions
The goals of the draft Strategy are to inspire Bayside residents to host visiting friends and relatives with exciting products and experiences and to assist tourism businesses in Bayside to adopt industry best practices and collaborate effectively to enhance the visitor experience.
- The most important target market to Bayside identified in the draft Strategy is the visiting friends and relatives of Bayside residents. What would assist and encourage you to host visitors to Bayside?
- What support could Council provide to local tourism businesses?
The marketing actions in the draft Strategy target sophisticated travellers who will be drawn to Bayside’s niche cultural, environmental and historical attractions. Business travellers seeking boutique conference and short stay locations is the other key target market identified in the draft Strategy.
- Council is branding Bayside to appeal to sophisticated travellers. Do you think this is the right market to be appealing to? What is it about Bayside that would appeal to this group of travellers?
- What would attract visitors to Bayside?
The focus of this Strategy is to deliver projects and actions that can be achieved within the scope of Council’s responsibilities and resources, which provide business and the community with further opportunities to increase visitation and yield.
- What would enhance the visitor and resident experience of key local attractions?
The draft Tourism Strategy seeks to strike this balance by supporting and undertaking specific projects (see page 22) which have a high yield and low environmental and amenity impact such as the Great Australia Day Swim and Bayside Farmers Market.
- What sort of events and activities do you think Council should support?